"I met Jon Siegel a couple years ago by recommendation to attend an open-mic poetry and performance event at Viracocha; his antique shop by day, venue by night. At this point, Viracocha is synonymous with Jon Siegel. Through threads of his own history and the contribution of the local artist community of San Francisco, as Jon prefers it, space is his art and his life. It is the orifice through which local community, artists, and consumers can connect as people, creating a life of richness through reuse of preexisting goods and supporting local artists. To understand Jon as a person and artist, I think it fair to start with Viracocha itself. Like much of Jon’s personal journey, Viracocha is a hodgepodge of facility strewn together by the community who has nurtured, built, and supported the endeavor since 2009."