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PRESS
"I met Jon Siegel a couple years ago by recommendation to attend an open-mic poetry and performance event at Viracocha; his antique shop by day, venue by night. At this point, Viracocha is synonymous with Jon Siegel. Through threads of his own history and the contribution of the local artist community of San Francisco… space is his art and his life. It is the orifice through which local community, artists, and consumers can connect as people, creating a life of richness…”
- Margux Galli, Urban Artists
Mission's Viraocha Not Just A
Glorified Garage Sale
BY AIDIN VAZIRI
Siegel can't put his finger on Viracocha's aesthetic but says his main rule is avoiding objects that are currently being manufactured. "I would rather not bring new things into the world," he says. "I would rather shift things around."
Music Heroes: Jonathan Siegel
BY HIYA SWANHUYSER
The pretty couple standing next to me are losing their minds. They love it.
"What is this place?" Laughing, grabbing each other by the lapels. "Look at that! And that! They have music here? This is awesome. What is this place?" I have to laugh too, and appreciate — I'm just waiting for the small room, while they're having some kind of awakening...
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Very Cool, This Viracocha
BY SCOTT DAVID BURGESS
When my girlfriend and I spent a recent evening there, shopping and reading and seeing and listening, we left with the feeling that we’d stumbled into something bigger, deeper and fresher than merely a cool new store. It did indeed feel like a movement. It was a magical night in a beautiful, bright jewel of a place packaged in cedar, history and summery lights.
Let The "Bowl Games" Begin
BY BEST RESTROOM
Nestled in San Francisco’s oldest neighborhood, Viracocha is a haven for local artists, writers and musicians. This eclectic vintage store has become one of the Mission District’s most popular destinations – predominantly for its posh potty – which patrons say resembles a “Zen retreat” so magical you will wish you could live in it.
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Viracocha Is Legit!
BY EMMA SILVERS
As you may have heard by now, Viracocha — everyone’s favorite Never-Never Land of a music venue / spoken word performance space / speakeasy / antiques store / beautiful place to stop and use the bathroom should you find yourself having to pee on Valencia — has gone legit...
* Keep In Mind, Folks, That Journalism Is Not An Exact Science. And Though I Tried To Showcase The Most Accurate Articles, Invariably There Will Be Some Factual Errors, Misattributed Quotes, And Rearrangment Of Key Information.
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